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Thread: Lg Air con
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20-01-2007, 09:41 PM #1
Re: Lg Air con
The power of Marketing is the real culprit.
Multinationals use Marketing as a tool for market entry. This is when ill equipped products are launched rapidly into the market without " evolving"
Hence the expenditure of dollars catapulted the brand within a short space of time, using clever strategies, cheap prices, incentives, etc
Multinationals develop a branding, farm out production of virtually everything from cameras to washing machines, and paste their logo onto the product.
The brand is supposed to inbibe confidence in the product. But when you think on it, the brand is meaningless, all it is is an image, a perception which is enhanced by money.
The products are churned out by multiple factory units, who perfect the art of producing for anyone who buys in sufficient numbers to qualify for a brand name to be stuck on it.
Eastern companies have perfected the art of multi nation al operations......
Some do it better than others. In the end the consumers have spoken....
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02-06-2008, 11:54 AM #2
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02-06-2008, 07:50 PM #3
Re: Lg Air con
Slightly off topic. Congratulations or condolences to our Graham Hendra. Now we are all watching you.
Seriously, best wishes in your new post and well done.
eggs