New 'Super Chilled' technology by Coca Cola

[Youssef]

Interesting new concept from Coca Cola, dubbed 'Sprite-Super-Chilled'.
Apparently allows ice-cubes to form in the bottle once opened.
Don't panic though, this isn't the end of retail-beverage-refrigeration, the product has to be kept at a 'specific temperature' in specail vending machines!

Anyone any guesses how this is going to work?
No official word other than it's achieved via a 'mechanism' in the bottle top.

Perhaps a twist on the Nescafe 'hot when you want' self-heating can of coffee. (remember those?)