Customer Relations

We all talk about "SERVICE". We say we want to turn our
customers into our adoring fans. We want word of mouth
advertising. We want them to remember us. We want, we
want, we want ... but what do we GIVE?

A calendar? A birthday card? A pen, a mug or a hat?

In today's world, with the pressures, the insincerity
and the mercenary buck-chasing, A RELATIONSHIP is the
best value we can possibly give.

So how does one go about building a relationship with
one's clients? First understand the value of a client.
That will inspire and motivate us to build relationship.

Think how much profit you will make out of a loyal
customer over the years, and the amount of new
business they bring us from referrals alone. Then,
follow the list below. And be prepared to reap huge
benefits. Sow massively and you will reap massively.

1. Get to know the customer.
2. Find out what the customer wants.
3. Remember personal information about the customer.
4. Customize your products and services as far as possible
to meet the needs of each client. Bend the rules ... make
new rules.
5. Be unique in your approach.
6. Add unusual and personal value.
7. Keep regular contact - through email, newsletters, etc.
8. Reward loyal clients.
9. Develop joint ventures and strategic alliances with
your customers where possible.
10. Reward referrals. Reciprocate. Show gratitude.
Finally, remember that we Human Beings all want the same
stuff in life - we want to feel accepted, important,
cared about, loved and appreciated.

We want to feel that our opinions are important, that we
make a difference and that people look forward to seeing
us.

Zig Ziglar said, "You can get anything you want out of
life, if you're prepared to help enough other people to
get what they want out of life."